Implementing and creating general marketing strategies that create awareness about the company's products and services. In charge of preparing and monitoring an annual plan for marketing. Making and directing the an annual marketing budget, and assigning resources. Organising events for promotional purposes.

The Digital Marketing Director role in India is projected to grow at a significant pace in the coming years. According to recent statistics, the Indian digital advertising industry is expected to grow by 27% in 2021. Over the next decade, this job role is likely to see a 20% increase in demand. The government's Digital India initiative and e-commerce boom has created a surge in demand for this role. As technology evolves, Digital Marketing Directors will be needed to lead and strategize digital marketing efforts for companies across various industries. Overall, there will be ample opportunities for employment in this field.

How to Learn

Within the context of the Digital Marketing Director, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.<ul><li>Creating and executing digital marketing strategies, ensuring alignment with overall organizational goals, identifying key performance indicators, and conducting continuous evaluation and review. </li><li>Developing and managing content for the organization's website and social media platforms, implementing a content strategy and calendar, and tracking engagement and performance. </li><li>Developing, managing, and monitoring digital marketing budgets, ensuring marketing expenses are optimized, and regularly monitoring and reporting on budget performance. </li><li>Conducting market research, collecting and analyzing data, identifying trends and patterns, and making recommendations for improving marketing strategies.</li></ul>

Roles & Responsibilities

Average take home Salary for a Digital Marketing Director in India is around ₹1233047 per year

Salary Breakup

Implementing and creating general marketing strategies that create awareness about the company's products and services.

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Digital Marketing Director

Salary Breakup

Skills That Affect Digital Marketing Director Salaries

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