Market Research Manager

Market research managers work in the area of advertising and marketing to gather data about consumer behavior and assist companies and brands discover ways to appeal to their customers. Modern companies require this data to improve their products, resolve problems and issues that arise with current products, and provide high quantity and quality to customers therefore it is crucial for a market researcher to be able to communicate effectively and have excellent interpersonal abilities.

Market research managers typically are in charge of developing strategies for collecting and interpreting information from customers, usually via online surveys or focus groups in person and other methods of research. After the data has been collected and interpreted, the manager is accountable to implement a plan of interpretation that can provide useful conclusions for the company or brand.

Market research managers must have an undergraduate degree in communication marketing, communications or another similar field. They must also be familiar working with computers to collect, sort, and analyze information. The majority of managers start their careers working as a part of the market research teams and then work towards an executive position. It is generally recommended that applicants have a lot of knowledge of market research prior to assuming the next step in their career. Most of the time the market research team works in an office however, sometimes, research is conducted on the ground (i.e. or in a public space like an outlet mall or a busy street).

As a Market Research Manager with 0-3 years of experience in India, your main responsibilities include:

• Design and conduct surveys to gather data on market trends, consumer behavior, and preferences.
• Analyze data collected from surveys, sales reports, and other sources to identify patterns and trends that can inform business decisions.
• Create reports that summarize research findings and present recommendations to stakeholders.
• Assist in developing marketing strategies and identifying market opportunities based on research findings.

Major educational qualifications required for Market Research Manager are:

• Bachelor's degree in market research or a related field (essential).
• Analytical thinker with solid research and theoretical skills.
• Ability to understand and interpret the strategies of competitors and their behavior.
• A thorough understanding of marketing programs and strategies.
• Capability to collect large quantities of data and translate it into useful analysis.
• Excellent organizational skills and a keen eye for detail.
• Ability to perform under pressure and adhere to strict deadlines.
• Excellent ability in math and web analytics as well as tools for business research.
• Excellent written and oral communication abilities.
• Ability to translate complicated information into a simple format.
• Expert with Microsoft Office, databases, and statistical software.

If you're considering alternative job roles to a Market Research Manager job position in India with 0-3 years of work experience, here are four options you may want to consider:

• Market Research Analyst: This position is similar to the Market Research Manager role, but with less managerial responsibility. The focus is on analyzing market trends, consumer behavior, and competitor activity.
• Sales and Marketing Coordinator: This position is more focused on supporting marketing and sales efforts, creating reports, tracking metrics and campaigns, and working to develop marketing and sales strategies.
• Product Manager: This position is responsible for developing and launching new products. The role involves assessing opportunities in the market, working with cross-functional teams, and ensuring that new products meet customer needs.
• Business Analyst: This position works with data and analytics to help businesses make data-driven decisions. They analyze data trends, industry data, and internal company data to provide insights and recommendations for business strategies.

The role of a Market Research Manager in India is poised for significant growth. The market research industry in India is projected to grow at a CAGR of 11.4% between 2019 and 2025. In the next 10 years, the industry is expected to create new job opportunities, including for Market Research Managers. In fact, employment opportunities for Market Research Managers in India are projected to increase by 18% over the next decade. The demand for data-driven decision-making and analytics in businesses across industries is driving the growth of this role. The Market Research Manager will play a crucial role in leveraging data to guide business strategy in India.