A Marketing Manager is accountable of monitoring, supervising and implementing strategies for marketing to increase the number of customers of the company&apos;s products and services. The job of a Marketing Manager is to develop strategies and plans to help the business improve its customer service and reduce costs to maximize the ROI on investment.
Some of the specific jobs for a marketing manager are:
Marketing Analysts: Marketing Analysts are accountable for analysing the state of the market and determining the market demand for the product or service they promote or sell. Strategist: Digital Strategist A digital Strategist determines a business&apos;s objectives and devises strategies to achieve them.
Social Media Coordinators: The role of Social Media Coordinators is to create and manage social media campaigns across various websites that relate to the company&apos;s products and services.

The role of Marketing Manager in India is projected to witness significant growth in the market. According to a 10-year analysis, the demand for Marketing Managers is expected to increase steadily, offering ample employment opportunities. The evolving digital landscape and the rising importance of marketing strategies and brand building are driving this growth. Google's latest data points indicate a surge in online advertising spends and the emergence of new marketing channels, further fueling the demand for skilled Marketing Managers in India. With ongoing advancements in technology and the increasing importance of the digital space, this role is expected to continue flourishing in the future.

How to Learn

As a Marketing Manager with 3-6 years of experience in India, you will have various responsibilities. Here are the four main ones:<ul><li>Develop and execute comprehensive marketing strategies aligned with business objectives, target audience analysis, and market trends.</li><li>Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and content creation, to enhance brand visibility and generate leads.</li><li>Conduct market research to identify consumer insights, analyze competitor strategies, and identify growth opportunities for the company.</li><li>Lead and mentor a team of marketing professionals, collaborate with cross-functional teams, and manage agency relationships to drive successful marketing campaigns.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Manager in India is around ₹762778 per year

Salary Breakup

Marketing managers are an individual in a business who oversees and assists in the creation of various sales or advertising campaigns that the company employs to promote its own products. A marketing manager could be assigned to a specific product, a line of products or a brand, or even the whole company. The manager usually has to incorporate various inputs from marketing, research, creative, as well as sales and marketing teams.

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Marketing Manager

Salary Breakup

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