Today, companies must carefully create and keep their online presence. This kind of job is usually done by an analyst for social media who is skilled in online communications. This position requires someone who is proficient in SEO or search engines optimization (SEO) and is able to keep a positive, consistent image across a variety of new and existing digital platforms. Social media analysts need to gather information to develop and implement strategies for maintaining brand image across a variety of platforms for social media. Other typical tasks include identifying innovative ways to use social media to reach out to the intended audience, enhancing visibility of the brand, and figuring out innovative ways to increase sales through new social media platforms. They also interact with people within the company to assess their needs in social media. Many businesses in a variety of areas utilize social media experts. They typically operate in offices during normal business hours, however alternative or extended hours are possible in addition. A bachelor's degree is a common requirement, generally in fields such as business communication, public relations, marketing/advertising, or a related discipline. A lot of employers require a minimum of a few years of experience in the field to be considered qualified and an internship can often count as work an experience.

The job role of Social Media Analyst is projected to grow in the Indian market and is expected to witness significant growth over the next 10 years. The demand for social media analysts will increase, as businesses continue to leverage social media for their marketing strategies. The job role offers numerous employment opportunities, with a projected growth rate of 17% between 2019 and 2029, much faster than the average for all occupations. With the rising importance of social media in today's digital world, Social Media Analysts will be in high demand, and will have various job opportunities in the future.

How to Learn

Within the context of the Social Media Analyst role, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.<ul><li>Collecting and analyzing data on user engagement, content performance, and audience behavior to improve social media strategies.</li><li>Creating and scheduling social media content such as captions, graphics, and videos that are aligned with brand messaging and are engaging for the target audience.</li><li>Monitoring and responding to user messages, comments, and feedback across social media channels.</li><li>Creating reports on social media performance that provide insights and recommendations to the team to improve the overall social media strategy.</li></ul>

Roles & Responsibilities

Average take home Salary for a Social Media Analyst in India is around ₹344409 per year

Salary Breakup

Today, companies must carefully create and keep their online presence This type of job is usually done by an analyst for social media who is skilled in online communications. This position requires someone who is proficient in SEO or search engines optimization (SEO) and is able to keep a positive, consistent image across a variety of new and upcoming digital platforms. Social media analysts need to gather information to develop and implement strategies for maintaining brand image across a variety of platforms for social media. Other typical tasks include finding innovative ways to use social media to reach out to the intended audience, enhancing brand exposure, and figuring out innovative ways to boost sales through new social media platforms. They also interact with people within the company to assess their needs in social media.

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Social Media Analyst

Salary Breakup

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