CRM is a comprehensive course that covers Customer Relationship Management (CRM) is a thorough course that focuses on the various elements of CRM, ranging from the use of data-driven strategies for customer segmentation to loyalty and reward programs. The course is structured in three phases each one building on the previous one. Each stage provides self-paced learning using recorded video lectures as well as exercises and interactive tests. Case studies from real-world situations and problem-solving exercises are taught in the intermediate and advanced levels to help students understand real-world CRM issues. The intended audience for this course/program includes: - Sales and Marketing professionals Learn how the principles of CRM to enhance marketing and sales efforts, increase customer loyalty and boost the growth of businesses. Customer Service Representatives: Learn strategies to comprehend and manage expectations of customers which will result in increased satisfaction with customers. Business owners and entrepreneurs Learn how to utilize CRM to develop strategies that are centered around customers to improve relationships and make use of data-driven insights. CRM specialists and managers Keep up-to-date with the most recent trends and technology, as well as getting fresh perspectives and new strategies for CRM. Business Analysts benefit from the emphasis on data-driven insight and learn how to utilize data when developing efficient CRM strategies. Product Managers: Get tools and techniques to aid in segmentation of customers and data analysis to better serve the needs of customers. IT professionals: Learn the business aspect of the technology they manage or create, and the growing importance of CRM tools that are digital. - Students studying Marketing or Business Learn about real-world applications and insight, enhancing their knowledge of the subject by gaining practical skills. At the end of the course, you'll be able to understand the importance of CRM, analyze the data of customers to target marketing and design efficient Customer Journey Maps, and integrate CRM with new technologies, address problems with CRM in real-time and develop strategies for a customer-centric approach that are aligned with the business objectives. The prerequisites for this course are an understanding of basic the business world and a keen interest in marketing or customer service and a basic understanding of analytical techniques, a savvy use of technology and a good level of communication and a mindset of problem-solving. These requirements will allow learners to understand and apply the principles of CRM effectively.
