Hands On Training

Digital Marketing and Analytics

Name: Digital Marketing and Analytics
Brand: Careervira
Price: 1803 SGD
Availability: InStock
Rating: 1 (1 reviews)

Emeritus

Course Report

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Course Features

Duration

12 weeks

Delivery Method

Online

Available on

Lifetime Access

Accessibility

Desktop, Laptop

Language

English

Subtitles

English

Level

Advanced

Effort

6 hours per week

Teaching Type

Instructor Paced

Course Description

The Analytics program from ISB Executive Education will help you understand digital customer behavior, create digital marketing strategies, and identify metrics that are in demand to measure and optimize ROI.
You will also have access to Emeritus Career Services as part of the program. This allows you to take control of your career and empowers you to do so.

Course Overview

Live Class

Job Assistance

Human Interaction

Personlized Teaching

Case Based Learning

Post Course Interactions

Case Studies,Hands-On Training,Industry Exposure,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

Any Graduate

Diploma holder

What You Will Learn

Increase ROI, customer lifetime value and firm profitability aligned with business goals

Plan and implement search engine and social media campaigns in simulated environments

Leverage insights from the digital marketing funnel to reach customers and enhance engagement

Maximise reach, engagement and conversions with optimised paid campaigns

Measure, analyse and optimise campaigns using in-demand metrics and best practices

Build frameworks for the successful planning and execution of campaign strategies

Target Students

Managers and Above in Digital Marketing

Course Content

Expand all sections

Module 1: Marketing in the Digital World

Module 2: Customer in the Digital World

Module 3: Customer Journey

Module 4: Reaching and Engaging the Customer

Course Instructors

Kiran Pedada

Associate Professor

Professor Kiran Pedada is an Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB). He has been a Visiting Scholar in Marketing at UNC Kenan-Flagler Busine...

Madhu Vishwanath

Senior Assistant Professor

Madhu Viswanathan is an Senior Assistant Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at University of Arizona. Professor ...

Siddharth S. Singh

Associate Professor

Dr. Siddharth Shekhar Singh is tenured Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali, India. Earlier he served as Senior Associate Dean (Admissions and...