Executive Programme in Digital Marketing: Applications and Analytics
Course Report
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Course Features
Duration
10 months
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Desktop, Laptop
Language
English
Subtitles
English
Level
Advanced
Effort
3 hours per week
Teaching Type
Instructor Paced
Video Content
120 hours
Course Description
Course Overview
Live Class
Job Assistance
Alumni Network
Human Interaction
Personlized Teaching
Case Based Learning
Post Course Interactions
Case Studies,Hands-On Training,Industry Exposure,Instructor-Moderated Discussions
Case Studies, Captstone Projects
Skills You Will Gain
Prerequisites/Requirements
Any Graduate (10+2+3)/Diploma holder (10+2+3) with 5+ years of work experience as of June 30, 2022
A Minimum of 50% marks in Graduation/Diploma
What You Will Learn
Understand industry best practices and tools in the digital marketing ecosystem and contribute to company success
Understand consumer behaviour and the marketing funnel to thrive in the era of digital marketing
Evaluate digital marketing channels, develop channel strategy, and optimise resources through strategic decision making
Leverage consumer analytics to drive the performance of digital campaigns and enhance customer engagement
Understand essential digital marketing techniques for effective revenue-generating strategies
Build effective metrics to monitor and improve digital marketing activities for organic business growth
Target Students
Marketing and Sales, Brand Managers
This programme has been designed to help you develop the digital marketing skills and strategies required to engage with 21st-century digital customers through multiple digital marketing channels and drive customer acquisition
The programme is best suited for mid-career professionals keen on enhancing their digital marketing and analytics capabilities and looking to develop a strategic mindset around digital marketing to drive and deliver business success
Additionally, professionals looking to drive integrated, customer-centric digital strategies by leveraging contemporary digital marketing practices & techniques and data-driven decision-making abilities for organic business growth, will benefit from this
Course Instructors
PROF. PREM PRAKASH DEWANI
Associate Professor, Marketing
PROF. PRIYANKA SHARMA
Assistant Professor, Marketing