International Marketing: Challenges and Opportunities

Discuss current issues facing international marketers to better understand the complexities of global marketing.

These issues will be critically analysed to enable you to better plan for any problems that might arise in your global marketing strategy.

Globalization as a whole will also be considered to determine if it is still relevant and beneficial.

Examine the concept of consumers at the bottom of pyramid (BOP), and learn how organizations can exploit this market to their advantage.

BOP consumers can purchase products even though they earn less than $2 per day. This market is a potential untapped opportunity for global marketers.

Learn about the importance of BOP consumers, and how to include them in your strategies.

Future trends are important for understanding how they might impact your managerial practice. This course will help you identify and analyze trends like artificial intelligence and globalization, as well as the possible impacts on global marketing practice.

To help you develop more effective strategies for your practice, think about the future trends in global marketing and how they could shape the market.

This course is part the Global Marketing Expert Track. It provides an in-depth overview of marketing strategy and all the considerations that businesses must address before they enter international markets.