Marketing Automation Essentials (MAE) is a no-cost course designed for marketing professionals as well as entrepreneurs and those looking to improve their marketing strategies. It includes five essential modules. Beginning with an introduction to Marketing Automation It explains the importance of automation in today's marketing. The next section, Marketing Automation Basics, explores the fundamental concepts, terms and the benefits of automation. Within the Tools & Techniques in Marketing Automation section, students look into the most popular automation platforms and their capabilities to choose the best tools to meet their requirements. Enhancing Customer Engagement is a course that teaches the art of creating unique and memorable customer experiences using automation, which helps to build customer loyalty and converting. In the Marketing Automation - A Recap and Roadmap module, students build upon their knowledge and create an action plan to implement marketing automation successfully within their ventures or businesses. After completing the course students will have an understanding of the fundamentals of marketing automation, enabling them to improve their marketing strategies, reduce time and get better outcomes. Begin this learning journey to discover all the potential in marketing automation.
