Meta Marketing Analytics Professional Certificate

This six-course program is for anyone who wants to improve their marketing skills or analyze their business. No prior experience is required.

The industry-relevant curriculum was developed by Aptly marketing analytics experts and Meta marketers. It is intended to prepare you for jobs such as Marketing Analyst, Marketing Researcher, or other related roles.

You will learn the basics of marketing principles and how data informs marketing decisions. Also, you will be able to apply the OSEMN data analytics framework to common analytics questions. You will learn how to use Python and SQL to collect, connect, analyze, and interpret relevant data. You'll also learn common statistical methods to segment audiences, analyze campaign results, optimize marketing mix, and evaluate sales funnels.

You'll also learn how to visualize data with Tableau, how to use Meta Ads Manager, how to create campaigns, evaluate the results, and run experiments to optimize campaigns. Through industry-relevant projects, you'll also be able to put your new skills into practice.

The final course prepares for the Meta Marketing Science Certification exam. After completing the program successfully, you will be awarded both the Coursera Certification and the Meta Marketing Science Certification. You will also have exclusive access to the Meta Career Programs Jobs Board, which is a job search platform that connects you with 200+ employers who are looking to hire certified and skilled talent.