Hands On Training

Product Management

Name: Product Management
Brand: Careervira
Price: 2772 SGD
Availability: InStock
Rating: 1 (1 reviews)

Emeritus

Course Features

Duration

2 months

Delivery Method

Online

Available on

Limited Access

Accessibility

Desktop, Laptop

Language

English

Subtitles

English

Level

Advanced

Effort

6 hours per week

Teaching Type

Instructor Paced

Course Description

Product management is key to a company's success. The product life cycle is crucial for delivering value to customers, regardless of whether you are looking to launch new products or improve on existing ones. Nearly 70% of product managers who were surveyed said that product management was a leadership role.

Course Overview

Live Class

Human Interaction

Personlized Teaching

International Faculty

Post Course Interactions

Industry Exposure,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

Work Experience: 10 to 20+ Years

Education Qualifications: Undergraduate / Postgraduate

What You Will Learn

Develop the product mindset needed to bring viable products or services to market

Define the problem a product will solve while mapping the customerâ€™s journey; articulate user personas

Use design thinking to generate innovative ideas and solutions to design problems

Analyse strategies and frameworks for developing, marketing and selling a product

Evaluate product road mapping and prototyping decisions using various product management techniques and practices

Outline a plan to create a competitive, scalable product using key product development strategies and frameworks

Target Students

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy,

Course Content

Expand all sections

Module 1: Product Development in the Digital Age

Module 2: Product Portfolio Strategy

Module 3: Designing Customer-Centric Products and Design Thinking

Module 4: Product Opportunity Gap and Minimum Viable Product

Course Instructors

Kapil R Tuli

Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University

Kapil R Tuli is Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence at Singapore Management University. He has a PhD in Marketing from the Goizueta Business School at Emory U...

Shantanu Bhattacharya

Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)

Shantanu Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September 2002 to June 2014, an...

Markus Karner

Academic Director, Executive Development

Dr Karner teaches interdisciplinary courses that combine complexity theory, ecology, evolution, and strategy. He uses these tools to explore the functioning and evolution of complex adaptive systems ...

Patrick Tan

Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track

Dr Tan has more than 30 years of senior regional management experience in banks and insurance companies. He has held roles in regional and country general management, sales and business development, ...