Professional Certificate in Digital Marketing
Course Features
Duration
4 months
Delivery Method
Online
Available on
Limited Access
Accessibility
Desktop, Laptop
Language
English
Subtitles
English
Level
Beginner
Effort
5 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling
How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications
How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming
How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making
Course Instructors
Yogesh Joshi
Associate Professor
Mary Beth Furst
Associate Clinical Professor, Marketing
P.K. Kannan
Professor of Marketing, Dean's Chair in Marketing Science, Assoc. Dean