Selling to Chinese Consumers

This course is intended to assist learners in selling their products, services and goods to Chinese consumers. The course will incorporate evidence-based marketing, psychology, and economics research to help learners understand China's historical, economic, and legal contexts. It also focuses on the behavior of Chinese consumers. This course will discuss topics such as Chinese and global marketing, Chinese consumers and institutional and cultural influences on consumer motivations and behaviors in Chinese market. It will also cover brand management in China.