Senior Account Director

A senior account director generally works in the marketing, sales, and advertising industry. They provides customer service and make sales pitches to customers, catering their pitches to customers' individual needs. The senior account director must build trust with existing customers and look for new clients, as well as manage and monitor customer accounts so that products and/or product pitches can be further personalized. Often, the senior account director must meet specific sales-related goals; they may earn commission.

A senior account director generally works for companies that have products to be sold; however, many of these professionals work at marketing agencies to help clients build their brands. They typically work during regular business hours in an office setting, although alternative and/or additional hours may be needed depending on the employer.

A bachelor’s degree is usually the minimum educational requirement for this position. Extensive marketing experience is needed as well. Knowledge of basic computer programs is required, as the senior account director must communicate with - and keep track of - a large number of clients. This position may require leadership experience, as there may be subordinates at the junior- and entry-level directly under their supervision. Strong customer service skills are a must, as sales and revenue depend directly on the senior account director’s actions.

As a Senior Account Director with 6-9 years of experience in Singapore, your main responsibilities include:

• Oversee and manage a portfolio of key client accounts, ensuring client satisfaction and maintaining strong relationships. Act as the main point of contact for clients, effectively addressing their needs and concerns while providing strategic guidance.
• Lead and collaborate with cross-functional teams to develop and execute integrated marketing campaigns and initiatives. Work closely with teams such as creative, media, and digital to deliver high-quality marketing solutions that align with client objectives.
• Drive revenue growth by identifying upselling and cross-selling opportunities within existing client accounts. Proactively identify ways to expand business opportunities with clients, presenting innovative ideas and solutions to achieve mutually beneficial outcomes.
• Provide strategic leadership and guidance to a team of account managers, ensuring the delivery of exceptional client service and results.

For a Senior Account Director job role, the following qualifications are required:

• Extensive experience and proven track record in account management, with a focus on building and maintaining client relationships.
• Strong leadership skills to effectively manage a team of account managers and guide them towards achieving sales targets and objectives.
• Excellent communication and presentation abilities to confidently engage with key stakeholders, including C-level executives and senior management personnel.
• Strategic thinking and business acumen to develop and implement effective account management strategies, identifying growth opportunities and ensuring client satisfaction.

The Senior Account Director plays a crucial role in Singapore's finance industry with 6-9 years of experience. For professionals looking to explore alternative roles, here are following options to consider:

• Senior Accountant: This position comes with increased responsibilities, such as handling financial reporting and ensuring regulatory compliance.
• Treasury Manager: Focused on managing cash flow and liquidity for organizations, including activities like forecasting, risk management, and investment planning.
• Procurement Manager: Involves overseeing supplier relationships, negotiating contracts, and managing the purchasing processes within the organization.
• Financial Analyst: This role entails monitoring financial performance, developing forecasts, and providing valuable insights to support strategic decision-making.

The role of Senior Account Director in the Singapore market is projected to witness significant growth in the coming years. A 10-year analysis reflects a positive trend, indicating increasing demand for professionals in this position. The continuously expanding economy and the rise of multinational corporations in Singapore contribute to this growth. The job role's prominence within the advertising and marketing industry further underscores the opportunities it presents. As a result, a substantial number of employment opportunities are expected to be available for Senior Account Directors in the future, making it a promising and viable career option.