Media Manager

A media manager is responsible for overseeing interactions with the press and media at large and enhancing the effectiveness of press and publicity functions. They ensure the protection of their company's image and that it is presented in a consistent and coordinated manner, which includes gathering and disseminating information to the press and staff.

Media managers work with key departments in their organization to provide social media strategies and organize day-to-day social media activities, as well as develop and expand the organization’s online communities and outreach efforts. Media managers also work with staff and executive management regarding breaking news or crisis management situations, as needed. They also work with their team on the design and creation of promotions and social ad campaigns.

Media managers must have effective communication skills to ensure the company's reputation is promoted and allow for the development of relationships with national and regional press contacts. Those in this position also plan and oversee press-related events, assemble press kits, and research and write press materials. They are also responsible for analyzing and measuring the results of all media projects.

This position requires at least ten years of advertising/marketing-related work experience, with five or more years of media and/or management experience, including working with agencies and vendors. At least five years of experience in budget management is another typical requirement.

This position requires a Master's degree in Business Administration, and is typically full-time. Travel is required in some cases, although most work is done in an office setting.

With 3-6 years of experience as a Media Manager in Singapore, your primary responsibilities include:

• Developing and implementing comprehensive media strategies to enhance brand visibility and reach target audiences. Craft and execute media plans across various platforms to increase brand exposure and connect with the desired audience.
• Managing media budgets, negotiating rates with vendors, and optimizing media spend for maximum ROI. Handle budget allocations, negotiate pricing with media partners, and ensure efficient allocation of resources to achieve optimal results.
• Analyzing media performance and providing insights on campaign effectiveness through data-driven reports and analytics. Utilize data and analytics tools to measure the impact of media campaigns, generate reports, and provide actionable insights for campaign optimization.
• Collaborating with cross-functional teams to ensure seamless execution of media campaigns and coordinate media-related activities.

For a Media Manager job role, the following qualifications are required:

• Extensive knowledge of media planning and buying across various channels, including digital, print, television, and radio. This includes expertise in identifying target audiences, selecting appropriate media platforms, and optimizing media budgets.
• Strong understanding of digital marketing strategies and proficiency in utilizing social media platforms, content management systems, and analytics tools for effective campaign management and performance tracking.
• Excellent communication and interpersonal skills to collaborate with internal teams, external agencies, and media partners to deliver impactful campaigns and negotiate favorable media rates.
• Proven experience in analyzing data and market research to make informed decisions, drive media planning strategies, and optimize campaign performance.

The role of Media Manager is pivotal in overseeing the branding and marketing efforts of an organization, especially for those with 3-6 years of experience in Singapore's media industry. If you are considering a change in your career, here are following alternative roles to consider:

• Public Relations Manager: A position that involves managing the reputation and image of an organization through various communication channels.
• Marketing Communications Manager: A role that focuses on developing and executing various marketing campaigns to promote the brand and reach out to the target audience.
• Social Media Manager: A position that entails developing and implementing social media strategies to enhance brand presence and engagement across different platforms.
• Content Marketing Manager: A role that requires creating and distributing valuable content to attract and engage the target audience and drive profitable customer action.

The role of a Media Manager in Singapore is expected to witness robust growth in the market. Over the past 10 years, the job has experienced a substantial rise in demand, reflecting its relevance in the ever-evolving media landscape. With the rapid digitalization and growth of social media platforms, more organizations are recognizing the importance of effective media management. Consequently, the number of employment opportunities for Media Managers is projected to increase significantly in the future. Google data shows a positive trend in job postings and hiring activity, highlighting the strong and promising outlook for individuals aspiring to work as Media Managers in Singapore.