Vice President (VP), Sales & Marketing

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.

The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.

Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.

As a Vice President VP, Sales & Marketing with 6-9 years of experience in Singapore, your main responsibilities include:

• Develop and execute strategic sales and marketing plans to achieve revenue targets and drive business growth. You are responsible for creating and implementing comprehensive sales and marketing strategies that align with the company's objectives, ensuring the attainment of revenue goals and overall business expansion.
• Lead and manage a high-performing sales and marketing team, providing guidance, coaching, and support. You oversee and motivate a team of sales and marketing professionals, offering direction, training, and assistance, in order to maximize their performance and drive exceptional results.
• Identify and capitalize on new market opportunities, staying updated on industry trends and competitor activities. You continuously monitor market trends and competition, identifying emerging opportunities for growth and devising strategies to gain a competitive advantage.
• Cultivate and maintain strategic partnerships with key clients and stakeholders, ensuring excellent customer relationships.

For a Vice President (VP), Sales & Marketing job role, the following qualifications are required:

• Extensive experience in sales and marketing leadership roles, preferably within the same industry, to provide strategic direction and drive revenue growth.
• Proven track record of successfully developing and implementing comprehensive sales and marketing strategies to meet business objectives and exceed sales targets.
• Strong business acumen and market knowledge to identify emerging trends, competitor activities, and customer preferences, enabling effective decision-making and market positioning.
• Excellent leadership and management skills to build and nurture high-performance sales and marketing teams, fostering a collaborative and results-oriented culture.

The Vice President VP, Sales & Marketing job role is crucial for driving business growth and achieving revenue targets. With 6-9 years of experience in the Singapore market, professionals in this field can explore various alternative roles. Here are following options to consider:

• Chief Marketing Officer CMO: A leadership position responsible for developing and implementing comprehensive marketing strategies, managing brand reputation, and driving customer acquisition.
• Business Development Director: This role focuses on identifying new market opportunities, establishing strategic partnerships, and driving business expansion through innovative sales and marketing techniques.
• Regional Sales Manager: A position that involves leading and managing sales teams across different regions, developing sales strategies, and driving revenue growth within specific territories.
• Product Marketing Manager: This role focuses on understanding customer needs, conducting market research, and developing effective marketing campaigns to promote and position products in the market.

The role of Vice President (VP), Sales & Marketing in Singapore is projected to experience significant growth in the market. Over the past 10 years, there has been an increasing demand for professionals in this position due to the expanding business landscape. The job role is expected to further expand in the future as the economy continues to develop. There will be a substantial number of employment opportunities available for individuals looking to pursue a career in this field. The growth of digital marketing and technological advancements also contribute to the increased demand for VP Sales & Marketing professionals.