Business Management: Marketing Principles and Practice

Marketing techniques and tools can be used in many professional settings to solve problems such as understanding customer behavior and designing products and services that satisfy customer needs.

It doesn't matter if you are a manager or a marketing professional in any industry, it is important to understand the importance of marketing and how it affects various business functions.

This microcredential will provide you with an introduction to the core principles and practices of marketing, both offline and online.

An exploration of the best-practices in marketing will help you to improve your marketing knowledge, make better professional decisions and adapt your approach for solving business problems regardless of your sector.

This microcredential is based on the most recent academic thinking and includes practical marketing examples and learning account from diverse international brands, charities and social enterprises from all industries.

This course will help you to understand key marketing topics such as customer motivation, trends, and delivering customer value. You'll also learn how to collect and use data to make better management decisions.

Additionally, you will create a toolkit to help you create products and services that are tailored to your customers' needs. This will allow your product or service to stand out from the rest.

Learners residing in Northern Ireland may be eligible for fully-funded places. Applications for funding places close at 1 October 2021. We recommend that you apply for funded places as soon as possible as there are limited spots. More information: https://www.open.ac.uk/courses/choose/skill-up