Management
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Customer Centric Marketing for Entrepreneurs

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Course Features

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Duration

4 weeks

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Effort

6 hours per week

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Teaching Type

Self Paced

Course Description

In today's fast-paced business world, navigating the many marketing options available can be overwhelming. Whether you are a student, business owner, or executive, determining which marketing strategies are right for your company is crucial. This course aims to help you build your brand and effectively reach potential and existing customers.

Marketing has undergone significant changes in the past decade, making it even more challenging to make informed decisions. If you want to start or grow your business, it is essential to quickly identify customer needs and apply these insights to develop the best marketing strategy for your company.

This unique course in entrepreneurial marketing offers practical experience and guidance in designing customer-centric marketing campaigns. By better understanding your customers' needs, you will be able to create and launch engaging marketing campaigns across various channels. Whether it's an integrated social media campaign, an event-driven workshop, or a sales outreach program, this course will equip you with the skills necessary to generate traction and engage consumers.

Building a strong brand requires seeing customer engagement through the eyes of your target market. Additionally, this course will teach you how to measure and evaluate the success of your marketing campaigns. By analyzing the outcomes, you can either replicate successful initiatives or make strategic pivots if the campaign fails to meet your business growth goals.

In summary, this course provides invaluable insights into customer-centric marketing for entrepreneurs and businesses. By understanding customer needs and implementing effective marketing strategies, you can establish a strong brand presence and drive business growth.

Course Overview

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

How to use customer discovery tools to identify market needs, problems and opportunities.

Create customer profiles and personas that help you identify the right marketing channels to reach your customers.

Respond to evolving customer needs using personal, digital, social and mobile spheres.

Develop content and messaging that directly addresses consumer needs and drives brand excitement.

Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign.

Course Instructors

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Beth Goldstein

Adjunct Lecturer at Babson College

Author, consultant, coach, and educator, Beth has spent the last 25 years helping entrepreneurs launch and grow their businesses. Through her work as President of Marketing Edge Consulting Group, she...
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