Course Features
Duration
4 weeks
Delivery Method
Online
Available on
Limited Access
Accessibility
Mobile, Desktop, Laptop
Language
English
Subtitles
English
Level
Intermediate
Effort
6 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
How to use customer discovery tools to identify market needs, problems and opportunities.
Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
Respond to evolving customer needs using personal, digital, social and mobile spheres.
Develop content and messaging that directly addresses consumer needs and drives brand excitement.
Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign.
Course Instructors