Managing Innovation: Learning to Prototype for Business

Describe the innovation process and what it means to be innovative

Apply an ideation technique to generate innovative ideas

Produce a problem statement to an issue which has been previously identified

Reflect upon the importance of iteration in the innovation process

Identify the different stages of prototyping

Produce a prototype

Reflect upon the importance of giving and receiving constructive feedback to improve on an idea

Identify what makes a good pitch

Evaluate your business model using the Business Model Canvas (BMC)

Explore the NaviProM model and its uses for managing innovation projects

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work

The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university