Marketing Analytics in Spreadsheets

Spreadsheets are an essential tool for marketing professionals. Spreadsheets are essential tools for marketing professionals. But how can you ensure that they remain accurate and clean, especially when multiple people add data to them? Marketing analysts have powerful tools such as regular expressions, validation of data and other tools. Clean data is only half the battle. After we learn how to clean the data, we will create charts to show it. To explore the types of data that digital marketing will encounter, we will use a dataset. Data validation will be used to identify errors in metrics and create charts to analyze campaign performance. Regular expressions can also be used to build charts to analyse campaign metrics. We will then use all of the information we have to create a dynamic dashboard.