Social Media and Digital Marketing Fundamentals

Digital Marketing Institute is the international standard for Digital Marketing Certification. This specialization is designed to help students gain the knowledge and confidence they need to succeed in their career.

The rapid adoption of social media and digital technology has profoundly changed consumer expectations. This has led to a fundamental shift in how businesses should operate to provide support for their customers. This course will teach you how to understand and transform businesses and how digital and social strategies can help them thrive in a changing environment. Before diving into the details of content marketing and social media marketing, you will be able to understand the fundamental principles of digital marketing. The course will help you: * Understand the impact of social media and digital marketing on the way that businesses sell to customers * Recognize the importance of using the customer journey model by marketers to influence purchases on digital platforms via digital content and tools * Learn how to use the principles and effectiveness of content marketing to create engaging content. This course also helps you choose the right content to reach your audience. This course explains the various content formats that social media offers and how to choose which one best suits your needs. This course is the first in the Digital Marketing Institute's Social Media Marketing Specialization. After completing all the courses in your Specialization you will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certificate. You also get three months of free Power membership, which can help you boost your career and find your next job. 92% of DMI members said that their courses had made a difference in their career, and 88% are now at the senior or manager levels.