Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Digital marketing via social media has become the most important part of many organizations' marketing mix due to the rise in mobile phones and their connectivity.

This is Part 1 in a 4-part series. Part 1 will show you the steps involved in setting up a strategy and how to get your message across on the screen.

Learn simple techniques that will help you create digital marketing plans that will differentiate your product from the rest.

This course will teach you how to use social media to your advantage, create perfect profiles, and make the most of the algorithm. A good strategy is essential to ensure that organic traffic and interactions are more effective than paid advertising.

You will explore new paid marketing strategies, focusing on ways to increase your audience and make the most of your budget.

You will learn how to create a comprehensive social marketing strategy, carry out an audit, and set goals. This course will provide you with tools and templates to help you create a solid social media strategy.