Online Community Manager

Community managers online are focused on communicating with clients and customers through different channels on the internet. Therefore, a familiarity with social media, including Facebook, Twitter, user forums, and other tools is essential to be effective as online community manager. They also serve as the primary point of contact for the company's customers, clients and users. Therefore, being able to present the business in the most professional manner in all interactions with customers is crucial.

Community managers who work online be the majority of their time working online, and will spend a lot of their time working on their own. But, due to the personal nature of their work they deal with customers and clients almost daily. Communication skills, particularly writing, form essential to the success of the jobs of online community managers. They also need to be proficient in mediation and marketing since they often communicate information about the latest products or specials, or things from the marketing team to their online users. Although they are involved in certain aspects of marketing, the ability to resolve conflicts and solve issues with customers and clients when they arise online is also essential. A strong persona and the capacity to make users feel like their concerns are being taken care of are crucial qualities that online community managers must possess.

The majority of employers will require their community managers online to have a background that includes an education in marketing or written communications. Community managers who work online may have on a typical 9-5 Monday to Friday, or they might work shifts based on the company for which they are employed.

As an Online Community Manager with 6-9 years of experience in the United Kingdom, your main responsibilities include:

• Foster engagement within online communities by moderating discussions, answering questions, and guiding conversations.
• Develop and implement community engagement strategies to build a strong and active user base.
• Analyze user feedback and behavior to identify opportunities for community growth and improvement.
• Collaborate with cross-functional teams to ensure community initiatives align with overall brand strategy and objectives.

For an Online Community Manager job role, the following qualifications are required:

• Excellent communication skills to engage with the online community, establish relationships, and facilitate meaningful discussions.
• Strong knowledge of social media platforms and online communities to effectively create and manage content, monitor discussions, and respond promptly to queries.
• Exceptional problem-solving abilities to address issues and conflicts within the community, ensuring a positive and supportive environment.
• Ability to analyze data and metrics to measure community engagement and effectiveness, and use insights to optimize strategies and improve community experience.

The role of Online Community Manager is vital in fostering engagement and nurturing digital communities. For professionals in the United Kingdom with 6-9 years of experience, here are following alternative roles to consider:

• Social Media Manager: A position focused on managing social media platforms, implementing marketing strategies, and measuring the impact of campaigns.
• Digital Marketing Manager: A role involving the development and execution of comprehensive digital marketing plans, including SEO, content creation, and data analysis.
• Customer Experience Manager: A position dedicated to enhancing customer satisfaction and loyalty through effective communication, feedback management, and resolving issues.
• Brand Strategist: A role focused on developing and implementing brand strategies, creating brand guidelines, and ensuring consistent brand messaging across all channels.

The role of an Online Community Manager in the United Kingdom is expected to experience significant growth in the market. Over the past 10 years, there has been a substantial increase in demand for professionals in this field. According to recent data from Google, the number of employment opportunities in this role is projected to continue rising in the future. The increasing prevalence of online communities and social media platforms, as well as the growing importance of engaging customers and building brand loyalty, contribute to this positive trend. Therefore, the outlook for job prospects as an Online Community Manager in the UK appears promising.