A social media manager oversees the company's online presence across various social media platforms. They are responsible for a variety of duties, including studying the latest trends in social media, establishing brand recognition, and generating appealing content for users of these social platforms. They must establish an environment where the business can effectively communicate with prospective and current customers, answering questions and assisting in resolving problems or concerns.Social media managers usually operate in a workplace during normal business hours; however, working outside office hours could be necessary to maintain the social media accounts of the company and also respond to posts from other users on these platforms. Social media managers could be required to write blogs for their organization as well as to request and edit content from other employees within the organization as well. In all instances, the manager of social media has to ensure that all content posted on each platform is in line with the company's policy on social media and brand image.Employers typically require at least five years of experience in the field of digital marketing to be considered for this job. An undergraduate degree from communications, marketing or another similar field is usually preferred. A high level of organizational, communication and management abilities are typically required for this job. Ability to master the latest social media tools as well to integrate them into the existing social media profile is also required.

The role of a Social Media Marketing Manager in the United Kingdom is projected to experience substantial growth in the job market. Over the past decade, this role has seen a tremendous surge in demand, with companies recognizing the importance of an effective online presence. With the increasing prominence of social media platforms and the need for businesses to engage with customers digitally, the job role is expected to continue expanding. The future holds promising prospects for aspiring Social Media Marketing Managers, as more employment opportunities are anticipated to become available in this field in the coming years.

How to Learn

In the United Kingdom, a Social Media Marketing Manager with 3-6 years of experience has the following main responsibilities:<ul><li> Create and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.</li><li> Analyze data and metrics to evaluate campaign performance, identify trends, and make data-driven recommendations for optimization.</li><li> Manage social media accounts, including content creation, scheduling, and community management to maintain a consistent and engaging online presence.</li><li> Stay updated on industry trends and emerging technologies to propose innovative strategies and campaigns that align with the organization's goals.</li></ul>

Roles & Responsibilities

Average take home Salary for a Social Media Marketing Manager in United Kingdom is around £32320 per year

Salary Breakup

A social media manager oversees the company's online presence across various social media platforms. They are responsible for a variety of duties, including studying the latest trends in social media, establishing brand recognition, and generating appealing content for users of the various social networks. They must establish an environment where the business can effectively communicate with prospective and current customers, answering questions and assisting in resolving problems or concerns.

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Social Media Marketing Manager

Salary Breakup

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