Description

General sales managers supervise the sales department of the business or company. They are usually responsible for recruiting and training sales staff as well as working with sales staff to ensure that they are meeting objectives and goals, assembling information of the team's sales performance to report to top management, and making sure that the business is earning sufficient revenue. Based on how big the company the general sales manager could be also responsible for marketing-related duties in general including strategizing or implementing effective strategies for sales.

A general sales manager job is not typically requiring an exact education level. However having a high school diploma or GED is strongly recommended and having a bachelor's degree in a field like business could be advantageous. General sales managers will typically require at minimum 5 years worth of experience in sales and a record of achieving or exceeding their sales targets. Management and leadership abilities are equally important.

General sales managers typically spends longer than 40 hours per week and frequently communicates with the upper management of the company. General sales managers typically serves as a link from the department of sales to other departments within the business.

Roles & Responsibilities

As a General Sales Manager in the United Kingdom with 3-6 years of experience, your main responsibilities include:

  • Lead and supervise a sales team, providing guidance and support in achieving sales targets.
  • Develop and implement sales strategies to drive revenue growth and increase market share.
  • Analyze market trends, competitor activity, and customer feedback to identify opportunities for business development.
  • Collaborate with other departments such as marketing and operations to ensure smooth sales processes and customer satisfaction.

Qualifications & Work Experience

For a General Sales Manager job role, the following qualifications are required:

  • Proven track record of successfully leading and managing a sales team, achieving and exceeding sales targets consistently.
  • Strong business acumen and strategic thinking skills to develop sales strategies, identify market trends, and capitalize on business opportunities.
  • Excellent interpersonal and communication skills to build and maintain strong relationships with clients, stakeholders, and the sales team.
  • Ability to analyze sales data, identify areas of improvement, and implement effective sales strategies to drive revenue growth.

Essential Skills For General Sales Manager

1

Sales Strategy

2

Sales Technique

3

Leadership

Skills That Affect General Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Business Development

4%

Leadership

1%

Customer Relationship Management

2%

Career Prospects

The role of a General Sales Manager is crucial in driving sales and managing the sales team. For individuals with 3-6 years of experience in the United Kingdom, here are following alternative roles worth considering:

  • Business Development Manager: A role focused on identifying and pursuing new business opportunities, building strategic partnerships, and expanding the company's customer base.
  • Regional Sales Manager: A position that involves overseeing sales operations within a specific region, managing a team of sales representatives, and implementing sales strategies to achieve targets.
  • Key Account Manager: A role dedicated to nurturing and maintaining relationships with key clients, ensuring customer satisfaction, and maximizing sales opportunities with existing accounts.
  • Sales Operations Manager: A position that involves managing sales processes, optimizing sales systems and tools, analyzing sales data, and driving efficiencies to improve overall sales performance.

How to Learn

The General Sales Manager role in the United Kingdom is expected to witness steady growth in the market. Over a 10-year analysis, it is projected to experience a rise in demand due to increasing business opportunities and sales targets. With a dynamic and evolving market, this position is likely to offer ample employment opportunities in the future. Google search confirms the importance of General Sales Managers in driving revenue and achieving sales objectives. As the market continues to expand, the need for skilled professionals in this role is anticipated to increase, ensuring a promising outlook for employment prospects.