Description

The director in charge of marketing and sales often is in charge of arranging marketing, sales and product development initiatives and directing their execution over the long and short-term. The managing director usually does certain sales and outreach tasks on their own, but more frequently oversee subordinates' work. The job is typically performed in a workplace however, the managing director may be required to travel to work locations that are far from their office.

The primary duties of the job are vast and varied, but they all concentrate on advancing their business forward with regard to marketing and sales. Most of the time, these tasks include the development and execution of sales and marketing plans and forecasting to meet the goals of the employer. The direct supervision of subordinates is commonplace to ensure that they are performing at a high level and to provide direction when needed. The managing director of sales and marketing examines the products and sales, and decides strategies to beat them. The process of recruiting employees is a typical job too.

The educational requirements for the job of the managing director of marketing and sales typically require a bachelor's degree in marketing, sales, or another related field of research. Experience working in this field together with increasing and demonstrable managerial responsibility, is typically also required.

Roles & Responsibilities

As a Managing Director, Sales & Marketing with 3-6 years of experience in the United Kingdom, your main responsibilities include:

  • Developing and implementing sales and marketing strategies to drive business growth and achieve revenue targets. You are responsible for creating effective sales and marketing strategies that align with the company's goals and objectives. These strategies should be implemented to drive business growth and increase sales revenue.
  • Building and managing a high-performing sales team, providing guidance and support to achieve sales targets. You are in charge of selecting, training, and managing a sales team. You must provide ongoing guidance and support to ensure that the team is motivated, performing well, and meeting their sales targets.
  • Monitoring market trends and competitor activities to identify business opportunities and adjust sales and marketing strategies accordingly. You need to stay updated on market trends and competitor activities. This includes gathering information about customer preferences, industry developments, and competitor strategies. Based on this information, you should make necessary adjustments to the sales and marketing strategies.
  • Collaborating with cross-functional teams such as product development, operations, and finance to ensure seamless execution of sales and marketing initiatives.

Qualifications & Work Experience

For the role of Managing Director, Sales & Marketing, the following qualifications are required:

  • The candidate should have a deep understanding of sales and marketing strategies, including market research, product positioning, and customer segmentation. They should possess strong business acumen and the ability to develop and implement effective sales and marketing plans to drive revenue growth.
  • The candidate should have proven experience in leading and managing a sales and marketing team. They should be capable of setting goals, providing guidance, and motivating their team members to achieve targets. Strong decision-making and problem-solving abilities are crucial in this role.
  • The candidate should possess exceptional verbal and written communication skills to effectively communicate with stakeholders at all levels. They should be able to build and maintain strong relationships with clients, partners, and internal teams. Effective negotiation and presentation skills are also essential.
  • The candidate should have a strategic mindset and the ability to develop and execute long-term business plans to drive sales and revenue growth.

Essential Skills For Managing Director, Sales & Marketing

1

Sales

2

Sales Strategy

3

Business Development

4

Operations Management

5

Business Strategy

6

Budget Estimation

Skills That Affect Managing Director, Sales & Marketing Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales

21%

Sales Strategy

1%

Business Development

9%

Operations Management

30%

Business Strategy

21%

Budget Estimation

21%

Marketing Management

2%

Sales & Management

17%

People Management

22%

Strategic Planning

25%

Career Prospects

The role of Managing Director, Sales & Marketing is crucial for driving business growth and achieving sales targets. For professionals with 3-6 years of experience in the United Kingdom, here are following alternative roles to consider:

  • Product Manager: A role focused on developing and managing product strategies, conducting market research, and collaborating with cross-functional teams to drive product success.
  • Business Development Manager: A position responsible for identifying new business opportunities, building strategic partnerships, and driving revenue growth through sales and marketing initiatives.
  • Marketing Manager: A role that involves developing and implementing marketing strategies, managing marketing campaigns, conducting market analysis, and overseeing brand management.
  • Regional Sales Manager: A position focused on leading and managing a team of sales professionals, developing sales strategies, cultivating client relationships, and achieving sales targets in a specific region or territory.

How to Learn

The Managing Director role in Sales & Marketing in the UK is expected to see strong growth in the market. Based on a 10-year analysis, employment opportunities in this role are predicted to increase steadily, driven by the growing importance of sales and marketing functions in organizations. With the rise of digital and online platforms, there will be a greater demand for professionals who can navigate and leverage these channels effectively. Additionally, the evolution of data analytics and customer-centric strategies will further fuel the need for skilled Managing Directors in Sales & Marketing. Overall, the job outlook for this position is promising, presenting numerous opportunities for career growth.