Path to a Fulfilling Advertising Traffic Manager Career in United States with in-depth Career Guide

The job of an ad traffic manager is to manage project tasks for agencies that work in advertising. These involves delegating tasks on behalf of teams in the agency, and collaborating with researchers and focus group analysts as well as editors and copywriters. The ad traffic director helps ensure that the advertisement is in line with the client's specifications and the requirements of a marketing team, as well as a branding manager. They make sure that every ad is published on time and on time by using the advertising media that account managers specify.

One of the main duties of an ad traffic manager is to facilitate cooperation in the production of ads among a range of employees in the agency, to ensure that high-quality advertisements are produced in accordance with the specifications and timetables. They also have to ensure that deadlines set by internal departments are adhered to, track the progress of each step and communicate any changes or issues to ad managers or account executives as well as branding or marketing executives.

Advertising traffic managers assist in control the budget for each advertisement, which could include assisting the marketing manager in dividing the project budget across several advertisements across a variety of media. They can also assist in plan and assist in the acquisition of advertising space, like print or online media sources.

The majority of ad traffic supervisors are educated in marketing or advertising, including a bachelor's degree in these fields, and the majority of companies recruit for this job with a wealth of experience managing advertising campaigns. Certain companies might also choose candidates with postgraduate degrees in management of business. Traffic managers in advertising tend to be in a long-term office setting.