Path to a Fulfilling Assistant Media Planner Career in United States with in-depth Career Guide

Assistant media planners typically collaborate with senior media planners and assist clients develop strategies and suggestions for advertising strategies, including via broadcast, digital and print. They can negotiate contracts with clients, and can also act as a liaison between them and the media vendors and assist them in negotiating to secure favorable rates and contracts.

Assistant media planners might need to conduct research on demographic information and the kinds of consumers to figure out their intended audience and what kinds of media are most likely to be able to reach them. There are usually time constraints that have to be adhered to, and assistant media planners must follow up with vendors regularly to make sure this is met. Media planners assistants must keep abreast of trends in media and opportunities to provide the most effective media channels to their clients. They could also be charged with analyzing trafficking patterns and audience reach. Commissions could be provided based on the company.

A strong computer proficiency, particularly using Microsoft Office programs, are essential for this job. assistants are required to keep precise and organized records of every activity performed during their work. Since this job requires a lot of interactions with customers as well as vendors and colleagues the ability to write and speak clearly is essential. communication skills are essential for employers. A bachelor's degree or more in communications, marketing statistics, advertising or media is usually required.