Brand New Brand

This course is the final component of the Graphic Design Specialization. It provides an opportunity for students to apply their knowledge by creating a brand design guide for a fictitious company. Throughout the course, students will learn how to develop and refine a brand identity, incorporating various elements such as logos, color schemes, and typography. The emphasis is on creating a cohesive and impactful brand that effectively communicates the company's values and vision. The course covers market research, brand strategy, and visual storytelling. Students will also learn about the importance of consistency in branding and how to create brand guidelines that ensure the brand's integrity across different platforms. By the end of the course, students will have gained a comprehensive understanding of the branding process and will have created a brand design guide that can be used as a reference for future projects. This course is ideal for aspiring brand designers who want to develop their skills and create compelling brand identities.