Course Features
Duration
4 weeks
Delivery Method
Online
Available on
Limited Access
Accessibility
Mobile, Desktop, Laptop
Language
English
Subtitles
English
Level
Intermediate
Effort
4 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
Prerequisites/Requirements
You will need access to a Google Account (FREE to create) to complete the activities in this course.
You will also need access to YouTube to watch a range of videos which are provided to illustrate examples of digital branding and engagement.
What You Will Learn
The inter-relationship between paid, owned and earned media
Consumer change and how it is altering brand communications
Content marketing and how owned content can be distributed across company-owned digital media assets
The value of Earned Media which interests your audience