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Digital Marketing Specialization

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University of Illinois at Urbana-Champaign

via

Coursera
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Course Features

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Duration

8 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

5 hours per week

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Teaching Type

Self Paced

Course Description

Learn strategic marketing concepts and tools that will help you communicate your brand in the digital age. This Specialization covers a variety of topics related to the digital marketing environment. These include digital marketing analytics, search engine optimization and social media marketing. The Digital Marketing Specialization will give you a deeper understanding of the digital marketing landscape. You will also acquire new stories, concepts and tools that can help you create, price, promote, and distribute products and services digitally. This was the most popular specialization in 2016 according to enrollments. INC Magazine named Marketing in a Digital World as one of the 10 most popular online classes for professionals in 2015. This course was also ranked among the top five courses by multiple MOOC providers. The Digital Marketing Certificate was also the most sought-after certificate on Coursera 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Find out more information about admission to the program.

Course Overview

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International Faculty

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

Understand frameworks and approaches to measuring consumers’ digital actions

Learn to evaluate and choose appropriate web analytics tools and techniques

Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Course Instructors

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Aric Rindfleisch

John M. Jones Professor of Marketing

Aric Rindfleisch is John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign. He received a PhD from the University of W...
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KH

Kevin Hartman

Visiting Professor & Head of Analytics at Google

Kevin Hartman is the Head of Industry at Google. He received his BA from the University of Notre Dame and MBA and MPP at the University of Chicago. Kevin teaches Web Metrics, Data Analytics & Visuali...
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MY

Mike Yao

Professor of Digital Media, Department Head

Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign. He is an Affiliate Researcher at th...
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Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab

Researching the role of technology in enabling collective action, co-operative production, information sharing , sense making and collaborative work. Currently I am applying learning from this to str...
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Course FAQs

What is the refund policy?

Can I just enroll in a single course?

Is financial aid available?

Do I have to take the courses in this Specialization in a specific order?

I’m interested and have more questions about the iMBA. Where do I go for more information?

Will I earn university credit for completing the Specialization?

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