Graphic Design Elements: Color Theory and Application

Adam Chraibi is a professional animator and graphic designer. This course is about color theory. It teaches you how to make the most of it and use it as a foundation for your graphic design projects. It is one of the most powerful tools that a designer can use to communicate effectively with clients and invoke meaning. You can easily increase sales by using successful color combinations to attract the right customers.

Color can be as helpful as any other tool. Working with colors can present many challenges and difficulties for designers. These are just a few of the challenges that designers face when working with colors.
The subjective nature and impact of color: This may make a designer be cautious about using bold combinations or experimenting with new colors. This could hinder the client's approval process.
Viewers may misunderstand information due to cultural connotations
Technical difficulties in representing a color on a print or other media.

This is what the course is all about. By studying color relationships and learning how to create successful tonal relationships, you will be able to choose the right hues to suit your design project. This will allow you to save time and money, and help you get the right response from your audience.

What you'll learn

• To apply color theory and fundamentals to your projects
• Combinations of Color
• Interactions of Color
• To create professional color palettes
• Color Harmony
• Imagery and Color
• Color and Typography
• Data Visualization and Color
• Color basics for branding
• Rules for working with color
• Color and proximity
• Cultural and Color Connotations