Creativity & Design
Hands on Training icon
Hands On Training
Hands on Training icon

Management of Fashion and Luxury Companies

Course Cover

4.5

(4)

compare button icon

Course Features

icon

Duration

12 hours

icon

Delivery Method

Online

icon

Available on

Lifetime Access

icon

Accessibility

Mobile, Desktop, Laptop

icon

Language

English

icon

Subtitles

English

icon

Level

Intermediate

icon

Effort

2 hours per week

icon

Teaching Type

Self Paced

icon

Video Content

12 hours

Course Description

Discover how luxury and fashion companies operate and learn about their products, marketing strategies, and retail strategy. Learn about business models and international development and explore product categories from industry experts. This course focuses on strategic brand management in fashion and luxury companies. It is a balance act of tradition vs. creativity, expert vs. experimental, casual vs. fashionable. The goal is to enhance the brand's value while keeping it relevant and current in the global market.

The course will cover topics such as new channels for retail, media, and business decisions that can be used to promote the brand in emerging markets.

Course Overview

projects-img

Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Strategic Management

Business Model

Luxury Goods

Brand Management

Course Instructors

Erica Corbellini

Director

Erica Corbellini is a Professor of Management in Fashion and Luxury Companies at UniversitA  Bocconi and since 2014 Director of the Master in Fashion, Experience & Design Management (MAFED). She was ...

Stefania Saviolo

Director

Stefania Saviolo is a Professor of Management in Fashion, Luxury and Creative Companies at UniversitA  Bocconi and SDA Bocconi School of Management. She is Director of the Luxury and Fashion Knowledg...

Course Reviews

Average Rating Based on 4 reviews

4.5

50%

50%

Course Cover