Product Management Essentials

Product management has been a key business discipline for the past decade. Product manager roles are now common in all organisations with a digital presence.

This course is a four-week long and will improve your product management skills. This course will guide you through the product management process with tips and tricks for every step, from design and strategies to launch and growth.

Product management is an evolving discipline. However, it can be summarized as maximizing the success of a product throughout its entire lifecycle and supporting an organization to achieve its goals.

This course will help you develop your product management skills and knowledge to create real business value. These skills will allow you to enter any industry or organisation in order to advance your career.

Product design and development skills are constantly in high demand due to the rapid pace of digital innovation, their impact on the wider economy and growing customer expectations.

We'll be discussing product design strategies and how to incorporate product management techniques in the design and development process.

This course's final section will help you launch a product, and teach you the skills required to successfully execute it.

However, product managers are well aware that the launch does not mark the end of the product's lifecycle. You will also need to consider how to measure success and what metrics you should use. Finally, how can you make the most of this information to improve the product, with the goal of creating value for your organisation.