Scrapping Your Scrappy Research Process for Scale: Front 2019

Danielle Green will show you how to ditch your old scrappy research culture and embrace a structured research process that supports scaling businesses. Research looks very different in a startup than it does for an enterprise. It is possible to draw comparisons between research practices of different sizes, but how does this actually happen? How can you tell when it's time to switch from one approach to the next? This presentation will help you determine which stage of research is best for your company and what to do to improve your research skills when it's time. Jane's story can be used to help you see how a team handles these major process changes and becomes a research powerhouse.