Course Features
Duration
13 hours
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Desktop, Laptop
Language
English
Subtitles
English
Level
Beginner
Teaching Type
Self Paced
Video Content
13 hours
Course Description
Course Overview
Alumni Network
Case Based Learning
Post Course Interactions
Case Studies,Instructor-Moderated Discussions
Skills You Will Gain
Prerequisites/Requirements
A basic understanding of social media
What You Will Learn
The Rise of Social Media
Conducting Market Analysis
Auditing Social Media
Setting Goals and Selecting Platforms
Creating the Social Media Policy
Integrating Marketing Strategies
Developing Effective Content
Understanding the Popular Platforms
Launching Successful Campaigns
Managing the Community
Providing Customer Service
Measuring, Analyzing and Reporting
The Social Media Strategist Career
Target Students
Small and medium-sized business owners, in any sector
Self-contained business unit managers, eg imprints in larger publishing houses
Managers in the non-profit and charitable sector