Information Technology
Hands on Training icon
Hands On Training
Hands on Training icon

UX Design Strategy and Application: Customer Journey Mapping

Course Cover
compare button icon

Course Features

icon

Duration

4 weeks

icon

Delivery Method

Online

icon

Available on

Lifetime Access

icon

Accessibility

Mobile, Desktop

icon

Language

English

icon

Subtitles

English

icon

Level

Beginner

icon

Effort

4 hours per week

icon

Teaching Type

Self Paced

Course Description

UX design can add business value to all levels and across all departments. It fosters collaboration, drives engagement, and creates more business value.

This course gives you the opportunity to:

We will discuss what makes a great user experience, and why it is so important for any business to grow.

After you've covered the core elements of UX design, you'll learn about customer journey mapping and why it is so important to visualize the user journey from beginning to end.

The journey map will be used to track customer needs, wants, and emotions.

This course will provide you with knowledge about key UX concepts like product posture and high fidelity vs. low fidelity design. These concepts will be applied in real-life settings to help you advance your UX design career.

UX best practices, such as wireframes and prototyping, will be taught and you will feel confident in their implementation in the workplace.

You will also examine the relationship between UX and service design. Finally, you'll consider the benefits and differences of service blueprinting compared to journey mapping.

This course will prepare you to apply knowledge of service design, journey mapping and blueprinting in your daily work. You will also be able use your new skills to make a difference in one of the most rapidly growing digital industries.

Course Overview

projects-img

Alumni Network

projects-img

International Faculty

projects-img

Post Course Interactions

projects-img

Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Identify key elements of a well-structured journey map

Justify prioritisation decisions across a journey map in order to organise actions

Evaluate elements of the journey map, based on data and research

Evaluate fidelity choices

Articulate key elements of a service blueprint map

Target Students

This course is aimed at anyone looking to improve their UX design skills

Course Instructors

Author Image

Nuno Sobrinho

Instructor

I create positive impact through Design Thinking. Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.
Course Cover