Description

A senior account director generally works in the marketing, sales, and advertising industry. They provides customer service and make sales pitches to customers, catering their pitches to customers' individual needs. The senior account director must build trust with existing customers and look for new clients, as well as manage and monitor customer accounts so that products and or or product pitches can be further personalized. Often, the senior account director must meet specific sales-related goals; they may earn commission.A senior account director generally works for companies that have products to be sold; however, many of these professionals work at marketing agencies to help clients build their brands. They typically work during regular business hours in an office setting, although alternative and or or additional hours may be needed depending on the employer.A bachelor’s degree is usually the minimum educational requirement for this position. Extensive marketing experience is needed as well. Knowledge of basic computer programs is required, as the senior account director must communicate with - and keep track of - a large number of clients. This position may require leadership experience, as there may be subordinates at the junior- and entry-level directly under their supervision. Strong customer service skills are a must, as sales and revenue depend directly on the senior account director’s actions.

Roles & Responsibilities

As a Senior Account Director with 6-9 years of experience in the AE, your main responsibilities include:

  • Oversee and manage client accounts, ensuring their satisfaction and addressing any concerns or issues that arise.
  • Develop and implement strategic account plans to drive growth and maximize revenue opportunities.
  • Lead and mentor account teams, providing guidance, support, and feedback to ensure high-quality deliverables.
  • Foster and maintain strong relationships with clients, understanding their business objectives and aligning agency services accordingly.

Qualifications & Work Experience

A senior account manager generally is employed in the sales, marketing and advertising industries. They provide customer service and create sales pitches to clients tailoring their sales pitches to the specific needs of customers. The senior account manager must establish trust with customers, and also look for new customers, as managing and monitoring customer accounts to ensure that services or product sales can be customized. Most often the senior account director must achieve specific sales goals and earn commissions.

Essential Skills For Senior Account Director

1

Business Accounting

2

Advance Accounting

3

Strategic Planning

Career Prospects

The role of Senior Account Director is crucial in overseeing and managing client accounts. For professionals with 6-9 years of experience in the advertising industry, there are several alternative roles to consider. Here are four options worth exploring:

  • Marketing Manager: A position that involves developing and implementing marketing strategies, managing campaigns, and analyzing market trends to drive business growth.
  • Business Development Manager: A role focused on identifying new business opportunities, building client relationships, and driving revenue growth through effective sales strategies.
  • Brand Manager: A position that entails developing and implementing brand strategies, managing brand identity, and ensuring consistent brand messaging across all channels.
  • Account Strategist: A role that involves developing strategic plans for client accounts, conducting market research, and providing insights to optimize marketing campaigns.

How to Learn

The job role of Senior Account Director in the United Arab Emirates is projected to experience significant growth in the market. Over the past 10 years, there has been a steady increase in demand for professionals in this role. According to the latest data points available with Google, this trend is expected to continue, with a higher number of employment opportunities anticipated in the future. This position offers promising prospects for individuals looking to advance their careers in account management, with ample room for growth and development in the UAE job market.