Digital Designer

A Digital Designer is a creative specialist who works with digital tools and programs to create designs. Before entering the field, they usually receive specialized training and education.

Some titles for Digital Designer are:

• Creative Designer: They are design experts who use design software tools to create eye-catching advertising, logos, and other marketing materials for their clients.
• Graphic Designer: They use various forms of technology to create useful, meaningful, and functional visuals.
• Visual Designer: They collaborate with clients to assess their marketing plans, advertising initiatives, and company or product branding goals and ideas.

Some roles and responsibilities of a Digital Designer are:

• Working with the e-commerce and marketing teams to ensure that all designs are consistent with the brand's image while meeting usability and website standards and verifying design and content consistency across all company platforms.
• Analyzing product positioning and online marketing content to identify areas for improvement and collaborating with the IT department to ensure that new content is implemented smoothly.
• Designing, creating, and managing interactive online content such as email templates, social media, promotional artwork, and educational ebooks. Creating project briefs and presenting design concepts to all relevant stakeholders.

The basic qualification to be a Digital Designer are:

• Should have a bachelor's in computer science, information technology, engineering, or a related field.
• Proven experience as a digital designer

The demand for Digital Designers is increasing exponentially, bright. The salary of a Digital Designer in India is highly competitive and commensurate with expertise, experience, and advanced skills. One can start as Digital Designer and progress to a Senior Designer, Senior Graphic Designer. Eventually, one can achieve the title Director of User Experience, Marketing, and Creating Director. Some alternate jobs for Digital Designer are:

• Art Director: Leads and manages the artistic elements of a project, ensuring a cohesive and visually appealing design.
• Creative Director: Guides and oversees the creative process, setting the artistic direction and ensuring innovative and engaging designs.
• Interface Specialist: Focuses on creating intuitive and user-friendly interfaces for websites or software applications.
• Design Specialist: Specializes in creating visually stunning and impactful designs across various mediums.
• Design Manager: Oversees the design team, ensuring efficient workflow, project deadlines, and maintaining quality standards.
• Interaction Designer: Designs interactive experiences that enhance user engagement and satisfaction.
• Marketing Designer: Creates visually compelling designs to promote products or services and engage target audiences.
• Experience Designer: Focuses on creating memorable and impactful user experiences through designs.

The Digital Marketing industry is booming and is expected to grow at 27% by 2020, surpassing the 17,000 crore mark. India had approximately 697 million internet users in 2020, which is expected to increase to over 970 million users by 2025, calling for new Designers to bring new visuals.
Digital Marketing offers numerous career opportunities. According to the top job portals in India, there will be 60-65 million Digital jobs available by 2025. Currently, there are approximately 3,01,062 jobs listed on Naukri, 69,119 on Monster, 2,56,234 on Shine, and 2,72,321 on Timesjobs.