Description

A Visual Designer creates Digital Designs for various platforms such as websites, video games, and films, as well as collaborating with IT developers to successfully integrate their Graphic Designs. They may work for corporations or design firms.

Some of the titles for Visual Designer are:

  • Digital Designer: They work with marketing and creative departments to develop on-brand and eye-catching campaigns that align with a business's overall aesthetic.
  • Brand Designer: They are a creative specialist who sets up a company's public image and messaging.
  • Product Designer: They manage the planning process of a new product or the betterment of an existing product.

Roles & Responsibilities

Some roles and responsibilities of a Visual Designer are:

  • Arranging detailed meetings with clients to ensure a clear understanding of their proposed website goals and their ideal buyer and enhancing digital images through contrasts and gradients.
  • Sending Visual Design concepts promptly for generating ideas and approval and meeting with the project team for reviews and editing designs as needed.
  • Creating original graphics with distinct colors, shapes, and typography fonts, as well as collaborating with IT developers to align visual designs with website functionalities.

Qualifications & Work Experience

The basic qualification required for a Visual Designer is:

  • Should have a bachelor's in graphic design, computer science, visual arts, or a related discipline.

Essential Skills For Visual Designer

1

Web Design

2

Design Thinking

3

Graphic Design

4

Visual Design

5

Graphical User Interface

Career Prospects

The demand for Visual Designers is increasing exponentially; Visual Designer salaries in India are extremely high. One can start as a Visual Designer and progress to Senior User Experience Designer, Senior Designer, and Creative Director. Eventually, one can achieve the title of Chief Creative Director/Marketing Vice President. Some alternate jobs for Visual Designer are:

  • Marketing Designer: Creates visually appealing and effective designs for marketing campaigns.
  • Creative Specialist: Utilizes specialized skills and creativity to develop unique and innovative ideas and solutions.
  • Communications Designer: Designs visual materials that effectively communicate messages and information.
  • Design Consultant: Provides expert advice and guidance on design strategies and solutions.
  • Creative Manager: Oversees and manages creative processes and teams to ensure successful project outcomes.
  • Creative Designer: Designs and develops creative assets for various mediums and platforms.
  • Head Of Design: Leads and directs the design department, setting creative direction and ensuring quality standards.
  • User Experience Manager: Enhances user satisfaction by improving the usability and accessibility of digital products and services.

How to Learn

The Indian Visual sector or Media and Entertainment industry is worth $28 billion and is expected to be worth $100 billion by 2030, growing at a 12% compound annual growth rate.
The Visual Effects, Animation, Gaming, and Comic sector in India is growing at 29%, while the Audio-Visual sector and services are growing at 25%. The Indian government now recognizes AVGC (Animation, Visual Effects, Gaming, and Comics) as a champion sector, with a growth of 9% expected to reach $43.93 billion by 2024. According to the ministry, India has the potential to capture 5% $40 billion) of the global market share by 2025, with annual growth of 25 to 30% and the creation of over 1,60,000 new jobs.