Business Manager, eCommerce / Web

Business managers of eCommerce/web are accountable to research industry trends and analysing these trends to offer strategic business advice to the company. The primary goal of an web/ecommerce business managers is to help create and implement their company's eCommerce strategy and to offer continuous improvement and solutions for their website. The individuals in this position typically are accountable to the vice-president of marketing.

The day-to-day duties of an eCommerce/web business manager are to develop and implementing strategies for branding development, budget planning and management, in addition to developing and monitoring important performance indicators. They also have the responsibility of making sure that all information on the internet is accurate and up-to-date as well as ensuring the presentation and display of merchandise within the eCommerce market is high-quality. The position is usually full-time, however it is possible to work additional hours when deadlines are approaching or emergency situations arise. The majority of the time is spent at the office, although certain travel outside to locations of customers may be necessary.

The positions of eCommerce/web business managers typically require an undergraduate degree or equivalent. An undergraduate degree from sales, business marketing management, sales or any related field is preferable as is previous experience in eCommerce marketing is essential. A high level of organizational skills and multitasking are essential, as is an understanding of standard image as well as design programs is an advantage. Managers must have excellent skills in time management and be capable of working on several projects simultaneously. Excellent oral and written communication abilities, attention to detail and the ability to work in a team are desirable.

As a Business Manager, eCommerce / Web with 0-3 years of experience in India, your main responsibilities are:

• Coordinate and execute online marketing campaigns, including social media, email marketing, and content creation, to drive traffic and increase brand awareness on the e-commerce platform.
• Conduct market research to identify trends and customer preferences, and use the insights to optimize product offerings and improve the user experience on the website.
• Collaborate with cross-functional teams, including IT, sales, and customer service, to ensure seamless operations and resolve any technical or operational issues that may arise.
• Monitor and analyze key performance indicators KPIs such as conversion rates, website traffic, and customer engagement metrics, and use the data to identify areas for improvement and implement strategies to enhance performance.

For a Business Manager, eCommerce/Web job role, the following qualifications are required:

• In-depth knowledge of eCommerce platforms and web technologies to effectively manage and optimize online sales channels.
• Strong analytical and problem-solving skills to analyze market trends, sales data, and customer behavior in order to develop strategies to drive revenue growth.
• Excellent project management abilities to coordinate and oversee the implementation of website enhancements, marketing campaigns, and customer experience improvements.
• Proven experience in digital marketing, including SEO, PPC, social media, and email marketing, to drive online traffic and increase brand visibility.

The role of a Business Manager, eCommerce/Web is vital for the success of an organization's online operations in India, especially for professionals with 0-3 years of experience. If you're looking for alternative roles in a similar domain, here are four options worth considering:

• Digital Marketing Specialist: Focuses on developing and executing digital marketing strategies, including SEO, PPC advertising, social media marketing, and customer acquisition.
• Product Manager: Responsible for overseeing the development, launch, and management of new products or features on an eCommerce or web platform.
• Customer Experience Manager: Focuses on enhancing customer satisfaction by improving the overall user experience, addressing feedback, and implementing customer-centric initiatives.
• Business Development Executive: Works on identifying and pursuing new business opportunities, building partnerships, and expanding the organization's reach in the eCommerce or web industry.

The role of Business Manager, eCommerce/Web in India is projected to witness significant growth in the market. Over the past 10 years, this job role has experienced an upward trend, reflecting the expanding online business landscape in the country. With the increasing adoption of digital technologies and the eCommerce industry's rapid growth, the demand for skilled professionals in this field is expected to surge. The future looks promising for individuals aspiring to work as Business Managers in eCommerce/Web, with an abundance of employment opportunities anticipated to be available. These projections are based on Google's latest data points on the Indian market.