Chief commercial officers assist in supervise the corporate goals, the implementation of strategies for commercial success, delineating the objectives for national policies on commercial, and executing their annual financial goals. They also develop sales plans, forecasts and budgets, taking into consideration the past, current figures as well as corporate objectives and market demand across various channels.
Chief commercial officers should be knowledgeable about the products and services and their uses, since they are required to develop and implement goals and objectives, as well as establish the standards of performance for employees. They may help determine the size and structure of the sales force and the compensation/incentive system, and also participate in recruiting, selecting, and training vendors with human resources (HR) teams. They may also assist in developing plans for training for the entire sales force, which includes sales assistants and product managers.