Brand Strategist

A brand strategist assists companies identify the market they want to target and then determines the most effective way to engage with the market to ensure that the people in the same demographic are happy with the offerings of the business. In the process a successful brand strategist also seeks for opportunities to increase the visibility and reach of the brand by expanding the demographic and the potential market for the products of the company.

The thing a strategist for brands would usually do for a business is to assist the people who make the decisions within the organization look at the company from the perspective of their intended consumer group. The brand manager works to identify the key elements that influence purchase decisions lead consumers to choose certain businesses while rejecting other brands. Typically, an expert in brand strategy will look through reports of market research that are based on demographics and behaviour patterns and try to identify areas where it is possible for the business to take action to increase its brand's visibility. Sometimes, the brand strategist will be looking for new demographics for consumers and create reports and suggestions for increasing brand recognition beyond the areas that are identified by the company and marketing. In these instances the brand strategist will take into consideration market research and the costs to acquire new clients, when they present the viability of this strategy to the board members. One of the most important aspects of the job of a brand strategist is to ensure that advertising and marketing efforts remain "on the brand". That is, they are a reflection of the overall strategy that has been designed to increase positive consumer awareness. The strategist typically works closely with the marketing, advertising, and departments of design to ensure that the efforts are in line with the company's growth strategy.

In order to work as brand strategists one must usually possess a degree from a university in marketing or another similar discipline in business related to consumer behaviour. Brand strategists are often employed as consultants outside of companies however larger companies with many products or services might employ the brand's own strategists who are employed to guide their marketing strategies. A typical brand strategist is in an office during the regular working hours during the week.

As a Brand Strategist with 3-6 years of experience in the United States, your main responsibilities include:

• Developing and executing strategic brand plans to enhance brand visibility and reach.
• Conducting market research and competitive analysis to identify market trends and consumer insights.
• Creating and implementing brand positioning, messaging, and tone of voice guidelines.
• Collaborating with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.

For a Brand Strategist job role, the following qualifications are required:

• Deep understanding of brand positioning and the ability to develop effective brand strategies that align with business objectives, target audience, and market trends.
• Strong analytical and research skills to gather and analyze market data, consumer insights, and competitor information to inform brand strategy development.
• Excellent communication and presentation skills to articulate brand strategies and recommendations to clients or internal stakeholders, fostering collaboration and alignment.
• Creative thinking and problem-solving abilities to identify opportunities, address branding challenges, and develop innovative brand solutions that differentiate and create value.

The role of a Brand Strategist is integral to driving effective brand positioning and market presence. With 3-6 years of experience in the United States, professionals in this field can explore several alternative career paths. Here are following options worth considering:

• Marketing Manager: A role that involves overseeing all aspects of marketing campaigns, such as research, branding, advertising, and promotions.
• Product Manager: A position focused on developing and managing a company's product portfolio, including market analysis, product development, and product lifecycle management.
• Communications Specialist: A role that focuses on crafting and delivering compelling messages to target audiences through various channels, including public relations, media relations, and internal communications.
• Digital Marketing Specialist: A position that involves implementing and managing digital marketing strategies, such as SEO, social media marketing, content creation, and analytics.

The role of Brand Strategist is projected to grow exponentially in the United States market. Over the past 10 years, there has been a consistent upward trend in demand for this position, with a significant increase in recent years. As companies increasingly recognize the importance of a strong brand presence, more employment opportunities are expected to emerge in the future. According to Google data, the projected growth for this job role is extremely promising, indicating a positive outlook for individuals pursuing a career as a Brand Strategist in the United States.