Digital Strategist

Digital strategists generally work in conjunction along with the other people on a strategy team to develop long-term plans and goals to develop their product. This job requires an innovative and creative person who is aware of technology as well as those who utilize it. Digital strategists are employed by companies to decide on the most effective direction for digital products and services. It is essential that potential strategists have a experience in this field of work. The person must also have an excellent ability to communicate with others because the digital strategist will conduct meetings and manage a team that is responsible for digital strategy.

It is usually a hectic job, and the workload is often contingent on the demands of the project in question or projects. As deadlines get closer it is normal for digital strategist to work nights and on weekends, in addition to normal working hours.

This job requires the ability to analyse large amounts of data to identify the most crucial elements of the data that are important to the business and its digital products and services. This requires a deep understanding of market trends and developments and competitors with respect to their products and services. The candidate must also be able collaborate professionally and effectively with coworkers and clients to create a cooperative working environment. Computer skills are essential as is a solid understanding about SEO, SEM, and Microsoft applications is essential.

A bachelor's degree in an appropriate field of study is mandatory, while a master's degree is often preferred.

As a Digital Strategist with 0-3 years of experience in India, your main responsibilities include:

• Developing and implementing digital marketing strategies to drive online visibility and brand awareness. Conduct market research, identify target audiences, and create marketing campaigns tailored to their preferences.
• Managing social media platforms, including content creation, scheduling, and engagement with the audience. Monitor social media trends, respond to comments and messages, and analyze performance metrics.
• Optimizing website and online content for search engine optimization SEO to improve organic rankings and drive traffic. Perform keyword research, on-page optimization, and monitor website analytics for performance improvement.
• Analyzing digital marketing campaigns, evaluating ROI, and making data-driven recommendations for optimization.

For a Digital Strategist job role, the following qualifications are required:

• In-depth knowledge of digital marketing strategies and tactics, including SEO, SEM, social media marketing, content marketing, and email marketing. This includes a strong understanding of various digital platforms and their usage for effective campaigns.
• Analytical skills to analyze data and metrics, identify key insights, and make data-driven recommendations to optimize digital marketing efforts. This includes proficiency in using analytics tools and interpreting data to measure the success of campaigns and make necessary adjustments.
• Excellent strategic thinking and problem-solving abilities to develop comprehensive digital marketing plans aligned with business objectives. This includes the ability to identify target audiences, define marketing goals, and create innovative strategies to drive engagement, conversions, and ROI.
• Strong communication and collaboration skills to work effectively with cross-functional teams, stakeholders, and clients.

The role of a Digital Strategist is crucial in the realm of digital marketing. With 0-3 years of experience in India, individuals in this field can explore various alternative roles. Here are four options to consider:

• Social Media Manager: Responsible for creating and implementing social media strategies, managing social media platforms, and engaging with the target audience to increase brand awareness.
• SEO Specialist: Tasked with optimizing website content, conducting keyword research, and executing on-page and off-page SEO techniques to improve search engine rankings and drive organic traffic.
• Content Marketing Specialist: Focuses on crafting and distributing valuable and relevant content to attract and retain a clearly-defined audience, ultimately driving profitable customer action.
• Email Marketing Manager: Oversees the development and execution of email marketing campaigns, including building subscriber lists, creating engaging content, and analyzing campaign performance metrics to drive conversions.

The role of Digital Strategist in India is experiencing significant growth in the market. Over the past 10 years, there has been a substantial increase in demand for professionals in this field. According to recent data from Google, this trend is expected to continue in the future, with a projected increase in employment opportunities. The precise number of available jobs is not provided in the data. However, it is evident that the role of Digital Strategist is becoming increasingly crucial in the Indian market, offering promising prospects for individuals seeking careers in this field.