The field marketing manager is accountable for ensuring the smooth operation of franchisee companies, and also liaising with franchisees as well as various store managers. They analyze the plans for the business for these establishments, the ways they intend to expand and whether they're functioning properly in the current market. They are also responsible for conducting marketing campaigns for the companies they manage. Field marketing managers also have to create plans for field marketing that include email/online and event marketing, and plan events for brand promotion as well as market analysis. They play a crucial part in the company's marketing department, since they typically manage a team that is accountable for ensuring that the business is managed effectively. They can also manage the tasks of subordinates, while reporting to the top management who decide on the direction of marketing overall. Candidates for the position are generally required to have a bachelor's or master's degree in advertising, marketing (sales & retail), communications, business management/administration, or a related field, and some sort of business background is beneficial. People with a lot of working experience are usually preferred. Field marketing managers typically operate during normal working hours, but they might have to work some additional hours at night or on weekends to keep deadlines. It is possible that the job requires a certain quantity of travel to trade shows, however this is not often.

The field marketing manager role in the United States is anticipated to experience significant growth in the market. According to a 10-year analysis, there is a projected increase in employment opportunities for this position. With the increasing relevance and importance of marketing in various industries, the demand for field marketing managers is expected to rise. Organizations are increasingly recognizing the value of targeted marketing strategies, leading to a greater need for professionals in this role. Based on Google data and market trends, the field marketing manager position is slated to offer ample employment opportunities in the coming years.

How to Learn

As a Field Marketing Manager with 6-9 years of experience in the United States, your main responsibilities include:<ul><li> Develop and execute strategic marketing plans to drive brand awareness and increase sales leads.This involves creating comprehensive marketing strategies aligned with business objectives to enhance brand visibility and generate quality leads.</li><li> Coordinate and manage a team of marketing professionals to execute field marketing initiatives.You will be responsible for leading a team, assigning tasks, and ensuring the successful implementation of field marketing campaigns and activities.</li><li> Collaborate with cross-functional teams to align marketing efforts with overall business objectives.This entails working closely with various departments such as sales, product management, and corporate marketing to ensure consistency and alignment in marketing strategies.</li><li> Analyze campaign performance and market trends to optimize marketing strategies.</li></ul>

Roles & Responsibilities

Average take home Salary for a Field Marketing Manager in United States is around $97549 per year

Salary Breakup

The field marketing manager is accountable for ensuring the smooth operation of franchisee companies, and also coordinating with franchisees as well as various store managers. They analyze their business strategies of the stores, the ways they intend to expand and whether they're operating in a proper manner within the market they are operating in. they also have the responsibility of implementing marketing campaigns for the companies they manage.


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Field Marketing Manager

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