A Marketing Manager is accountable of monitoring, supervising and implementing strategies for marketing to increase the number of customers of the company&apos;s products and services. The job of a Marketing Manager is to develop strategies and plans to help the business improve its customer service and reduce costs to maximize the ROI on investment.
Some of the specific jobs for a marketing manager are:
Marketing Analysts: Marketing Analysts are accountable for analysing the state of the market and determining the market demand for the product or service they promote or sell. Strategist: Digital Strategist A digital Strategist determines a business&apos;s objectives and devises strategies to achieve them.
Social Media Coordinators: The role of Social Media Coordinators is to create and manage social media campaigns across various websites that relate to the company&apos;s products and services.

The role of Marketing Manager in India is projected to witness significant growth in the market. According to a 10-year analysis, the demand for Marketing Managers is expected to increase steadily, offering ample employment opportunities. The evolving digital landscape and the rising importance of marketing strategies and brand building are driving this growth. Google's latest data points indicate a surge in online advertising spends and the emergence of new marketing channels, further fueling the demand for skilled Marketing Managers in India. With ongoing advancements in technology and the increasing importance of the digital space, this role is expected to continue flourishing in the future.

How to Learn

As a Marketing Manager with 6-9 years of experience in India, here are some main responsibilities:<ul><li>Develop and implement innovative marketing campaigns aligned with organizational goals, targeting relevant customer segments.</li><li>Lead a team of marketing professionals, ensuring effective collaboration and coordination to achieve marketing objectives.</li><li>Conduct thorough market research to identify consumer trends, competitor strategies, and opportunities for growth, and leverage data-driven insights to inform marketing strategies.</li><li>Manage marketing budgets, track expenses, and ensure efficient and effective allocation of resources to maximize ROI.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Manager in India is around $11953 per year

Salary Breakup

Marketing managers are an individual in a business who oversees and assists in the creation of various sales or advertising campaigns that the company employs to promote its own products. A marketing manager could be assigned to a specific product, a line of products or a brand, or even the whole company. The manager usually has to incorporate various inputs from marketing, research, creative, as well as sales and marketing teams.

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Marketing Manager

Salary Breakup

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