The goal of a search engine optimization (SEO) manager is to make his or her company’s search results appear as the top results (organic, not paid) in various search engines when relevant searches are made. Although SEO is the main duty of the job, this manager may also increase presence in various online directories in order to promote the company.SEO managers may also be in charge of designing web pages at which prospective customers arrive after clicking on a search engine result, so graphic and web page design skills are highly beneficial. Ongoing analysis of where prospective clients are coming from is essential in order to modify business strategies, so research skills are beneficial for this responsibility.If there is no specific position dedicated to social media marketing within a company, SEO managers often fulfill these duties, as well; he or she will be the determinant of the SEO strategy and responsible for all changes as necessary. A minimum of a Bachelor’s degree is generally required for this position, as is prior experience in SEO and web analytics. This job is generally carried out in an office environment during normal office hours, though some positions may involve teleworking. This is often a supervisory position which may involve leading a group of SEO specialists.

The role of a Search Engine Optimization (SEO) Manager in Australia is expected to witness significant growth in the market. According to a 10-year analysis, there is a projected increase in demand for SEO Managers. With the rapid growth of online businesses and digital marketing strategies, this role is essential for improving website visibility and driving organic traffic. As per the latest data points from Google, the number of employment opportunities for SEO Managers is expected to rise in the future, showcasing the importance of this position in the evolving digital landscape.

How to Learn

As an SEO Manager with 0-3 years of experience in Australia, your main responsibilities include:<ul><li> Conducting keyword research, analyzing website performance, and identifying opportunities for optimization.</li><li> Implementing on-page SEO strategies, including optimizing meta tags, headings, and content structure.</li><li> Monitoring and analyzing website rankings, traffic, and user behavior using SEO tools and analytics platforms.</li><li> Collaborating with content creators and web developers to ensure SEO best practices are implemented throughout the website.</li></ul>

Roles & Responsibilities

Average take home Salary for a Search Engine Optimization (SEO) Manager in Australia is around $45027 per year

Salary Breakup

A SEO Manager oversees the Search Engine Optimization (SEO) manager is responsible for the optimization of a site to increase its visibility and rank on search engine result webpages (SERPs). They devise and implement strategies to increase the organic search engine traffic and help increase the growth of businesses. This job requires a solid understanding of the research of keywords, competitor analysis as well as off-page and on-page optimization strategies, as well as reporting on the key indicator of performance (KPIs). The SEO Manager is always up-to-date on the latest trends in the industry, algorithms and the best practices to guarantee maximum reach and engagement for the site.

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Search Engine Optimization (SEO) Manager

Salary Breakup

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