A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current or potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor's degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns.

According to Google, the role of a Social Media Specialist in Australia is projected to experience significant growth in the market. A 10-year analysis indicates a steady increase in demand for professionals in this field. With the ever-expanding digital landscape, more businesses are recognizing the importance of social media marketing. This trend is expected to create numerous employment opportunities for individuals skilled in social media strategy, content creation, and analytics. As the role continues to evolve and adapt to new technologies, it presents a promising career path for those interested in the dynamic world of social media.

How to Learn

As a Social Media Specialist with 0-3 years of experience in Australia, your main responsibilities include:<ul><li> Create and curate engaging content for social media platforms, focusing on brand awareness and audience engagement. Develop and publish creative posts, images, and videos to attract and retain followers.</li><li> Monitor social media channels, respond to comments and messages, and engage with the audience in a timely manner. Foster meaningful conversations, address customer inquiries, and maintain a positive brand image.</li><li> Analyze social media metrics and generate reports to track performance and identify areas for improvement. Use analytics tools to measure reach, engagement, and conversion rates, and refine strategies accordingly.</li><li> Stay updated on social media trends and best practices to propose innovative ideas for campaigns and promotions.</li></ul>

Roles & Responsibilities

Average take home Salary for a Social Media Specialist in Australia is around $40396 per year

Salary Breakup

Social media experts are accountable for establishing and implementing strategies for customer service and marketing using social media. They also are accountable for maintaining an employer's reputation on the Internet via platforms like Facebook and Twitter and reaching out to their potential or current customers and opening up an open dialogue to gain a better understanding of the public's opinion about the company. The professional also has to deal with and resolve any issues or complaints from customers who post on social media.

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Social Media Specialist

Salary Breakup

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