Social Media Strategist

Social media strategists hold an official position in marketing, usually in a medium or large-sized business. They develop social media strategies for marketing which are implemented through platforms like Facebook, Instagram, Google+, and Twitter. Social media strategists must create promotions that attract new customers as well as retain existing customers. This requires the creation of regular posts on various social media platforms, and (often) engaging to customers professionally way on these platforms. If customers have queries, strategists will usually responds directly. If the answer isn't readily accessible, the strategist needs to investigate and/or collaborate with the relevant parties within the organization to quickly determine the appropriate solution.

Social media strategists could be responsible for creating and coordinating ads to be posted on social media sites. They can contact bloggers and ask them to write posts that promote their company and their products. Consequently the social media strategist should be able to establish and keep connections with bloggers. Computer skills are often required, since Social media analysts has to be able to successfully utilize social media platforms as well as perform analysis of the effectiveness of marketing campaigns currently in use. Ability to create reports and communicate information internally is also essential. In addition, Social media experts has to work with other managers and colleagues to develop and refine strategies for social media.

Experience in social media is usually necessary for this job A bachelor's degree is usually mandatory or preferential. It is usually an all-time job, however certain part-time jobs may be available. Some teleworking might be allowed.

Within the context of the Social Media Strategist role, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.

• Creating and sourcing engaging and relevant content for social media platforms to increase engagement and brand awareness.
• Using data analysis tools to monitor social media metrics and identify areas for improvement.
• Managing customer engagement, responding to comments and messages, and maintaining a positive online brand image.
• Developing and executing targeted campaigns to increase brand visibility and drive conversions, while also tracking results for continuous improvement.

Major educational qualifications required for Social Media Strategist are:

• To begin the career of a journalist, you need to earn an undergraduate degree in marketing
• Work experience within media companies.

Here are four alternative job roles for an individual with 0-3 years of work experience in social media strategy in India:

• Social Media Coordinator: This role involves executing the social media strategy created by the strategist. The coordinator will run social media accounts, create content, and engage with followers.
• Content Creator: As a content creator, the individual would focus on creating quality content for social media platforms. They will work on creating graphics, videos, and captions that resonate with the target audience.
• Digital Marketing Associate: This role is more extensive than social media strategy and includes planning and executing digital marketing campaigns across social media, search engines, and other online channels.
• Marketing Analyst: Marketing analysts use data to create insights into customer behavior, market trends, and campaign performance. They use these insights to provide recommendations for improving campaigns.

The role of Social Media Strategist is rapidly growing in India's job market. According to recent reports, the demand for this position has increased by up to 45% in the past year. Over the next 10 years, the job role is projected to continue its upward trend owing to the rise in the number of businesses that are focusing on their online presence. It is estimated that there will be around 100,000 job opportunities for Social Media Strategists in India by 2030. The increasing importance of social media marketing across industries has created a significant demand for professionals to fill these roles.