A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.While much of the job of the media buyer is the actual purchasing of the ad space, a great deal of time and energy is also spent on demographics and analytics. Media buyers are always paying attention to consumers' response to an ad in a particular media form. This is an attempt to better inform themselves and their company for future purchases. The media buyer may work with colleagues or subordinates in order to track these trends, as well as collaborating with the agencies that sell ad space in various forms of media on a daily basis. Although the media buyer does do some travel on a regular basis as a part of their position, there are usually no formal educational requirements, but the buyer will need previous experience in media buying or advertising.

The role of Media Buyer is projected to witness steady growth in the Australian market. Over the past 10 years, the demand for this position has increased significantly due to the expanding digital advertising industry. With the rise in online platforms and the need for effective media strategies, the job outlook for Media Buyers is expected to remain positive. According to Google, the future will offer ample employment opportunities for Media Buyers in Australia as businesses continue to invest in advertising campaigns across various media channels. Overall, the trend suggests a promising future for individuals pursuing a career in media buying.

How to Learn

As a Media Buyer with 0-3 years of experience in Australia, your main responsibilities include:<ul><li> Conducting market research to identify media platforms and outlets that align with client's target audience and advertising objectives.</li><li> Negotiating and purchasing media space or airtime, ensuring optimal placement and cost-effectiveness.</li><li> Monitoring and analyzing campaign performance, making data-driven adjustments to maximize reach and ROI.</li><li> Collaborating with creative teams to develop compelling advertising content that resonates with the target audience.</li></ul>

Roles & Responsibilities

Average take home Salary for a Media Buyer in Australia is around $37203 per year

Salary Breakup

Media buyers are among the top crucial jobs in the business world especially in the field of advertising. The main responsibility of a media buyer is to purchase their media "real estate" which will serve the advertising and marketing needs of their business the most. The real estate that they purchase can be in a variety of ways and the most well-known types include ads on radio, television as well as the internet. The type of media ads are purchased for is based on a range of elements, including the type of product or service that the company is selling and the demographic of age they're targeting, and the budget that the business must deliver its particular message.

Media Buyer

Salary Breakup

Skills That Affect Media Buyer Salaries

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